社会网络与企业管理  120202M05010H

学期:2020—2021学年(春)第二学期 | 课程属性:专业普及课 | 任课教师:朱秀梅
授课时间: 星期四,第5、6、7 节
授课地点: 教一楼317
授课周次: 3、4、5、6、7、8、10、11、12、13、14、15、16
授课时间: 星期日,第1、2、3 节
授课地点: 教一楼317
授课周次: 9
课程编号: 120202M05010H 课时: 40 学分: 2.00
课程属性: 专业普及课 主讲教师:朱秀梅 助教:
英文名称: Social Networks and Organizational Management 召集人:

教学目的、要求

社会网络分析是学习研究社会中个人或机构之间关系的特征和影响的一套系统的理论和方法。过去二十年来,组织行为和企业管理领域运用社会网络分析的理论和方法对个人和企业行为及结果进行的研究呈爆炸式增长。对社会网络的结构特征,和“社会资本”,即社会网络中潜在的,又可能能为己所用的宝贵资源(信息,机会,及各种支持),如何影响个人的事业成功和身心健康,企业的组织效率和创新发展进行系统的分析。
网络是怎么形成的?个人和组织的社会网络呈现出什么样的结构特征?社会网络为什么重要?我们个人和组织的社会网络是什么样子?社会网络对个人和组织到底带来什么影响?本课程面向工商管理专业及对该学科方向感兴趣的学生,对社会网络分析的基本理论,方法,及其在管理和组织行为领域中的应用进行系统学习和讨论。主要内容包括:社会网络分析的历史和发展,网络的基本元素和表达方式,社会网络分析的软件和工具,网络数据的收集和处理,整体网络的节构特征分析,节点的网络位置分析,凝聚子群分析,网络的相关性和回归分析,个体网络分析,动态网络等。 本课程将系统学习个体网和整体网相关的经典核心理论和方法,关注社会网络理论和方法在企业管理领域里的研究和应用,并面向组织行为与企业管理的前沿与热点研究主题,强调中国情境与国际视野的结合。
授课方式分三步:(1)不同类型社会网络的核心理论学习;(2)社会网络数据收集处理和基本分析方法的实操;(3)组织行为与企业管理相关研究和案例的阅读与讨论
本课程主要目标如下: (1)帮助学生系统学习掌握社会网络分析的核心经典理论,为工商管理专业和其他专业同学提供一个重要的理论分析视角(2)为学生提供机会练习使用网络分析软件,并实际动手收集和分析社会网络数据,使其初步掌握该项重要的研究方法;(3)提升学生的思考分析能力

预修课程

教 材

Borgatti, S.P., Everett, M.G.,& Johnson, J.C. (2014). Analyzing Social Networks.
社会网络分析软件:UCINET, Gephi, 其他待定

辅助教材:
?	林聚任(2009). 社会网络分析: 理论,方法,与应用。北京师范大学出版社
?	刘军(2004). 社会网络分析导论.
?	刘军(2014). 整体网分析讲义:UCINET 软件实用指南(第二版)
?	Prell (2012). Social Network Analysis: History, Theory and Methodology.
?	约翰?斯科特, 彼得?卡林顿著,刘军,刘辉等译(2018). 社会网络分析手册. 重庆大学出版社

主要内容

一 课程介绍 (2课时) 
教学重点:重点介绍讨论 (1)什么是社会网络,为什么学习研究社会网络. (2)课程总体教学目标,计划安排,和学习要求。(3)社会网络研究的历史

二 社会网络分析的基本概念 (2课时)
	教学重点:着重介绍社会网络分析的基本概念:(1)网络的构成:Node/actor, edge, directed/undirected tie;(2)社会网络数据的三种形式:graph, matrix, edge list/nodelist; (3) 社会网络的类型:whole network, ego network, one-mode network, multimodal network, affiliation matrix. 

三 整体网分析 (whole network)(27课时) 
教学重点:着重介绍整体网分析的基本方法和在组织行为学领域的应用: 
(1)	整体网问卷设计和数据收集处理 (1课时)
(2)	节点层面的分析和组织管理中的应用:中心性的量化分析及其理论意义:degree centrality, betweenness centrality, closeness centrality,  eigenvector centrality; centralization(中心势)(3课时);组织管理研究中的应用(2课时); 实操 (1课时)
(3)	整体网网络层面的分析和应用: network size, 网络直径 (diameter)及与距离有关的概念, 密度(density), centralization, core-peripheriness, small-worldness, scale-freeness 等等 (1课时);组织管理中的应用(2课时);实操(2课时)
(4)	凝聚子群分析和应用(cohesive subgroup analysis) (5课时); 应用(1课时)
(5)	两模网络分析及组织管理中的应用(3课时); 实操(3课时)
(6)	动态网络:3课时

四 个人网络分析(9课时)
	教学重点:着重介绍ego network 的分析,基于ego network 的社会资本理论及其在组织行为学中的应
(1)	社会资本理论及应用:Granovetter’s theory of weak ties弱关联理论, Ron Burt’s structural hole theory 结构洞理论,Nan Lin’s social capital theory (5 课时) 
(2)	ego network 问卷设计和数据分析 (4 课时)。

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